Digital Investor Relations Blog

The art of creating value

Posted by Braden Maccke

Step inside

Bad Markets are Your Best Friend

Posted by Braden Maccke

 

Step inside

4 Reasons Investors are Attracted to Clean Tech Stocks Right Now

Posted by Braden Maccke

 

Despite a recent slump in renewable energy (largely tied to energy prices) the broader cleantech sector has finally graduated from being the dream child of utopian futurists to that of greedy industrialists. Tesla Motors, once the type of investment only Silicon Valley VC firms made its public exit long ago and has become the darling of hedge funds, family offices and the retail crowd. In the time that it’s taken TSLA to carry the Siliocn Valley “Disruption” torch to the doorstep of Detroit, clean energy and energy efficiency flavoured stocks have begun to take up space in portfolios. As cleantech equities try to find a level to rally from, IR Smartt would like to share three main reasons that investors are seeing an opportunity in Clean Tech. 

Step inside

The C-Suite Needs Volume, And There's A Way To Deliver

Posted by Braden Maccke

But What Kind of Shareholder Value Have You Created For Me Lately?

Step inside

Alt Energy Investors are Looking For Ideas

Posted by Braden Maccke

As a combination of scalability, capacity and demand is bringing big names into the alternative energy and cleantech sectors. It'll be the companies that best make themselves understood who will be the first to benefit.

Step inside

How to make your micro-cap company trade

Posted by Tim Howard

Getting exposure for  micro-cap or small-cap public companies is a significant challenge. Sell-Side analysts only cover micro caps under specific circumstances, and Buy-Side funds won't even take the call. On top of that, it's difficult to get enough data to make effective decisions regarding investor outreach. Most small caps rely on the networks of the founders and management, then just hope to make enough noise among a broader retail market to create the volume to take it to the next level. Through a delicate combination of digital investor relations strategies and inbound data collection, we've developed a way to identify interested investors, keep them interested  and create excitement around micro cap companies,.ultimately creating and sustaining trading volume.

Step inside

How Financial Analysts Benefit From Visual Vocabulary

Posted by Tim Howard

Visual vocabulary is a key component of online brand identity and visual storytelling. Incorporating a visual vocabulary into your communication strategy has the potential to increase the appeal, comprehension and retention of the information you're presenting. The lives of financial analysts, who are sometimes under severe time pressures and constraints, can be made significantly easier through the adoption of a visual vocabulary by the companies they cover. 

Step inside

Why Your Investor Presentation Needs Color

Posted by Tim Howard

Our brains process visual information more efficiently than any other kind of data input. That goes for audio, flat text or spreadsheets. The way that information is presented can dramatically affect how much of it is stored in memory and the accuracy with which it can later be recalled. Even if you're not a graphic designer by trade, there is one simple element of design that you can master: color. 

Step inside

9 Tips For Investor-Focused Design

Posted by Tim Howard

Public companies create a huge amount of content every year that is intended for their investors. This includes press releases, conference decks, and a range of multimedia assets. There is a critical focus placed on the accuracy of every word used in these materials. But sadly, the same attention is not paid to the visual design. Save for the Annual Report format, investor-focused design has lagged far behind where it should be. Here are 9 ways your company can break that mold. 

Step inside

How To Use Compelling Graphics to Build Your Investor Base

Posted by Braden Maccke

 

Our series on using graphic design to illustrate data isn't over yet. We took a look at the reasons graphics are easier to understand than simple figures, and some of the most effective ways companies are illustrating data. Invariably, some of the very best investor presentations use graphics to get their strongest points across. We’ve looked extensively at activists and their media assaults designed to gain support among shareholder bases as they agitate for change.

Today we’re going to examine ways to use the same concepts that make investor presentations effective to build your investor base and become a consistent part of the ongoing conversation around the company’s industry. 

Step inside