Despite a recent slump in renewable energy (largely tied to energy prices) the broader cleantech sector has finally graduated from being the dream child of utopian futurists to that of greedy industrialists. Tesla Motors, once the type of investment only Silicon Valley VC firms made its public exit long ago and has become the darling of hedge funds, family offices and the retail crowd. In the time that it’s taken TSLA to carry the Siliocn Valley “Disruption” torch to the doorstep of Detroit, clean energy and energy efficiency flavoured stocks have begun to take up space in portfolios. As cleantech equities try to find a level to rally from, IR Smartt would like to share three main reasons that investors are seeing an opportunity in Clean Tech.
But What Kind of Shareholder Value Have You Created For Me Lately?Step inside
As a combination of scalability, capacity and demand is bringing big names into the alternative energy and cleantech sectors. It'll be the companies that best make themselves understood who will be the first to benefit.Step inside
Getting exposure for micro-cap or small-cap public companies is a significant challenge. Sell-Side analysts only cover micro caps under specific circumstances, and Buy-Side funds won't even take the call. On top of that, it's difficult to get enough data to make effective decisions regarding investor outreach. Most small caps rely on the networks of the founders and management, then just hope to make enough noise among a broader retail market to create the volume to take it to the next level. Through a delicate combination of digital investor relations strategies and inbound data collection, we've developed a way to identify interested investors, keep them interested and create excitement around micro cap companies,.ultimately creating and sustaining trading volume.Step inside
Visual vocabulary is a key component of online brand identity and visual storytelling. Incorporating a visual vocabulary into your communication strategy has the potential to increase the appeal, comprehension and retention of the information you're presenting. The lives of financial analysts, who are sometimes under severe time pressures and constraints, can be made significantly easier through the adoption of a visual vocabulary by the companies they cover.Step inside
Our brains process visual information more efficiently than any other kind of data input. That goes for audio, flat text or spreadsheets. The way that information is presented can dramatically affect how much of it is stored in memory and the accuracy with which it can later be recalled. Even if you're not a graphic designer by trade, there is one simple element of design that you can master: color.Step inside
Public companies create a huge amount of content every year that is intended for their investors. This includes press releases, conference decks, and a range of multimedia assets. There is a critical focus placed on the accuracy of every word used in these materials. But sadly, the same attention is not paid to the visual design. Save for the Annual Report format, investor-focused design has lagged far behind where it should be. Here are 9 ways your company can break that mold.Step inside
Our series on using graphic design to illustrate data isn't over yet. We took a look at the reasons graphics are easier to understand than simple figures, and some of the most effective ways companies are illustrating data. Invariably, some of the very best investor presentations use graphics to get their strongest points across. We’ve looked extensively at activists and their media assaults designed to gain support among shareholder bases as they agitate for change.
Today we’re going to examine ways to use the same concepts that make investor presentations effective to build your investor base and become a consistent part of the ongoing conversation around the company’s industry.Step inside