Social Media / Investor Relations Blog

SalesForce via Forbes: Social Media in Business

Posted by Braden Maccke

Forbes Magazine is about as old-guard-financial-press as you get this side of The Wall Street Journal. They recently syndicated a post from the SalesForce blog explaining that what a public company says in Social Media can have a clear impact on the habits and practices of investors. As usual, Forbes has chosen well in terms of an expert to lean on. SalesForce continues to be an industry leader in business communications and client management. But the shift in thinking at Forbes online serves to illustrate the reality that Social Media for investor relations is here to stay. 

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Unused Stock: Is Valuable IR Content Gathering Dust?

Posted by Braden Maccke

Television has made a cottage industry of shows that take a rather plain and drab looking room, house, car, or person, (I believe there’s even a dog makeover show) apply some simple and inexpensive changes, and transform it into a sharp-looking, enviable specimen of its former self. The high point is always the reveal. When makeover jobs are done correctly, the contrast between the 'before' and 'after' is stark, despite very little material or work having been expended. Impression is about presentation.

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5 Reasons to Pre-Record Earnings Call Introductions

Posted by Tim Howard

 It's not the norm yet, but we believe that pre-recording earnings call introductions is absolutely the best practice for all public companies. Read on to see our top five reasons why we believe pre-recording can benefit your company. If you're ready to get started, check out our podcast recording tools page for setup and recording tips.

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Use Social Media to Spend Less Time with Retail Shareholders

Posted by Braden Maccke

While most of today’s equity trading is done on institutional desks, the retail shareholder is not worth ignoring. Cable financial news programs that serve up “hot takes,” relevant or otherwise, are capable of filling entire television schedules because they’re popular. Discount brokerages do a brisk business in self-directed retail accounts because there are self-directed investors all over the world who make it their business to participate in equity markets. These investors are essential to the market process and condition. They add liquidity to markets and sometimes earn their experience through hard lessons along the way – other times, they fail to learn those lessons.

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Considering the NLRB Social Media Policy

Posted by Michael Noonan

For the purposes of this outline, we are not going limit our discussion on challenges with the National Labor Relations Board (NLRB) or the flawed NLRB social media policy guidelines. Please note, this is not an exact science as the recent three NLRB Reports, and their Board decisions, conflict.  Also recall the recent Supreme Court challenges to the NLRB appointment procedures. What we will discuss is our suggestions for social media policies - for union or non-union companies - that will conform, at least the best we can, to NLRB policy language.

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4 Passive Ways To Create Investor Leads

Posted by Tim Howard

Creating investor leads isn't going to be a priority for all public companies. In fact, many are actively trying to decrease the number of shareholders they need to keep communicating with. For those IROs seeking new shareholders however, these simple tips can be a great way to collect the odd investor lead without having to lift a finger (or a toe). 

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Sell-Side Analysts Use Earnings Call Podcasts

Posted by Tim Howard

In our opinion, podcasts are a massively underutilized communication tool for investor relations departments. We've been proponents of this content strategy for about the past 18 months. Public companies that conduct quarterly earnings calls already have all the tools they need to provide an earnings call podcast, giving analyists flexibility and convenience. Will all the analysts use it? Almost certainly not - in the same way that many will wait for seekingalpha.com to publish a transcript. However, for those analysts who do use podcasts to listen to calls, it's an invaluable service. 

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6 ways to re-purpose your earnings call

Posted by Braden Maccke

 

The concept is simple: Coverage makes for impressions. Access breeds uptake. And since you've already got access to over 45 minutes of earnings call audio, here are 6 ways to re-purpose this content and deliver it to analysts and investors. Use these tips to achieve maximum earnings call visibility.

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Wearing Different Hats With Retail Investors

Posted by Braden Maccke

IROs frequently ask us about the best ways to either avoid or limit the time spent dealing with retail shareholders. Anyone who has worked in Investor Relations is familiar with the call I’m talking about. The retail investor probably rang the switchboard looking for the CEO, feels short-changed for having been transferred to IR and, once he realizes that he’s as high up the ladder as he’s likely to get, starts with Chapter 1, section A of his question list. The IRO tries not to sigh directly into the phone. It’s going to be a while. 

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#IRchat Weekly Roundup 30

Posted by Astra Paterson-Taylor

The big news pieces this week seemed to all revolve around one thing - proactive communications to investors, both existing and potential. Getting your information out to investors regularly drives IR website traffic, your blogs and social media efforts will be used for investment decisions, and Twitter's putting your promoted account in front of even more targeted users.

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DISCLOSURE CHECKLIST

Ever wondered what the process is for distribution of material non-public information through Social Media? Download and follow our checklist
to remain compliant.

                           

       

EARNINGS CALL VISIBILITY

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