Digital Investor Relations Blog

Welcome To The Machine Part 3: Inbound Monitoring - Where the Rubber Meets the Road

Posted by Braden Maccke

 

Inbound Monitor Keeping A Close Watch On The Traffic

The days when great corporate content that collected shares and web hits - and those hits led directly to market volume - are over.

Today, IR Smartt sets its clients up with inbound marketing software that tells them who read the blog post (or watched the video), how many times, when they last visited the site, how long they’ve been a subscriber and how to contact them. This information gets kept in a user-friendly CRM that allows for the client to stay on top of where their story is going, who it’s impacting, and how far they’re traveling.

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Welcome to the Machine Part 2: Distribution

Posted by Braden Maccke

 

Conceptual subway map of the path taken by investor information. Quality distribution moves it further along the loop.

There are many great companies who create content that isn't 'web-friendly'. They leave great ideas and angles buried deep in 10Ks and 8Ks and at the same time wonder why there isn’t any trading volume.

The greater tragedy is companies who create high-quality content, even going as far as to share it on social media, but don’t get the kind of traction that makes a difference. Usually, these companies haven’t yet found a distribution niche.

Building your own distribution channels

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Welcome to the Machine: The Blueprint for Successful Investor Marketing - Part 1 - Content

Posted by Braden Maccke

 

IR Smartt has developed a system that successfully attracts, identifies, engages and retains investors who are organically interested in our client companies. It’s a system that can be modified to work in service of a variety of company IR goals (increased volume, identifying new subscribers to a  private placement, attracting institutions or family offices, fending off activists), and it’s a useful mechanism for any in-house IR team or outside agency who take their work seriously.

The components of The Machine work in concert with each other, producing a dynamic and interdependent set of actions that become the engine driving the company’s story and market interest with it. When it’s properly tuned, The Machine will get the right kind of investors interested in the company, show an IRO who they are, and help keep them engaged in the story.

In this three part series, IR Smartt is going to give our readers a look at all of the components, the way they work together and how to trim them so that they’re operating correctly and efficiently. Welcome to The Machine.

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The art of creating value

Posted by Braden Maccke

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Bad Markets are Your Best Friend

Posted by Braden Maccke

 

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4 Reasons Investors are Attracted to Clean Tech Stocks Right Now

Posted by Braden Maccke

 

Despite a recent slump in renewable energy (largely tied to energy prices) the broader cleantech sector has finally graduated from being the dream child of utopian futurists to that of greedy industrialists. Tesla Motors, once the type of investment only Silicon Valley VC firms made its public exit long ago and has become the darling of hedge funds, family offices and the retail crowd. In the time that it’s taken TSLA to carry the Siliocn Valley “Disruption” torch to the doorstep of Detroit, clean energy and energy efficiency flavoured stocks have begun to take up space in portfolios. As cleantech equities try to find a level to rally from, IR Smartt would like to share three main reasons that investors are seeing an opportunity in Clean Tech. 

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The C-Suite Needs Volume, And There's A Way To Deliver

Posted by Braden Maccke

But What Kind of Shareholder Value Have You Created For Me Lately?

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Alt Energy Investors are Looking For Ideas

Posted by Braden Maccke

As a combination of scalability, capacity and demand is bringing big names into the alternative energy and cleantech sectors. It'll be the companies that best make themselves understood who will be the first to benefit.

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How to make your micro-cap company trade

Posted by Tim Howard

Getting exposure for  micro-cap or small-cap public companies is a significant challenge. Sell-Side analysts only cover micro caps under specific circumstances, and Buy-Side funds won't even take the call. On top of that, it's difficult to get enough data to make effective decisions regarding investor outreach. Most small caps rely on the networks of the founders and management, then just hope to make enough noise among a broader retail market to create the volume to take it to the next level. Through a delicate combination of digital investor relations strategies and inbound data collection, we've developed a way to identify interested investors, keep them interested  and create excitement around micro cap companies,.ultimately creating and sustaining trading volume.

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How Financial Analysts Benefit From Visual Vocabulary

Posted by Tim Howard

Visual vocabulary is a key component of online brand identity and visual storytelling. Incorporating a visual vocabulary into your communication strategy has the potential to increase the appeal, comprehension and retention of the information you're presenting. The lives of financial analysts, who are sometimes under severe time pressures and constraints, can be made significantly easier through the adoption of a visual vocabulary by the companies they cover. 

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