Social Media / Investor Relations Blog

Use Social Media to Spend Less Time with Retail Shareholders

Posted by Braden Maccke

While most of today’s equity trading is done on institutional desks, the retail shareholder is not worth ignoring. Cable financial news programs that serve up “hot takes,” relevant or otherwise, are capable of filling entire television schedules because they’re popular. Discount brokerages do a brisk business in self-directed retail accounts because there are self-directed investors all over the world who make it their business to participate in equity markets. These investors are essential to the market process and condition. They add liquidity to markets and sometimes earn their experience through hard lessons along the way – other times, they fail to learn those lessons.

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Considering the NLRB Social Media Policy

Posted by Michael Noonan

For the purposes of this outline, we are not going limit our discussion on challenges with the National Labor Relations Board (NLRB) or the flawed NLRB social media policy guidelines. Please note, this is not an exact science as the recent three NLRB Reports, and their Board decisions, conflict.  Also recall the recent Supreme Court challenges to the NLRB appointment procedures. What we will discuss is our suggestions for social media policies - for union or non-union companies - that will conform, at least the best we can, to NLRB policy language.

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4 Passive Ways To Create Investor Leads

Posted by Tim Howard

Creating investor leads isn't going to be a priority for all public companies. In fact, many are actively trying to decrease the number of shareholders they need to keep communicating with. For those IROs seeking new shareholders however, these simple tips can be a great way to collect the odd investor lead without having to lift a finger (or a toe). 

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Sell-Side Analysts Use Earnings Call Podcasts

Posted by Tim Howard

In our opinion, podcasts are a massively underutilized communication tool for investor relations departments. We've been proponents of this content strategy for about the past 18 months. Public companies that conduct quarterly earnings calls already have all the tools they need to provide an earnings call podcast, giving analyists flexibility and convenience. Will all the analysts use it? Almost certainly not - in the same way that many will wait for seekingalpha.com to publish a transcript. However, for those analysts who do use podcasts to listen to calls, it's an invaluable service. 

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6 ways to re-purpose your earnings call

Posted by Braden Maccke

 

The concept is simple: Coverage makes for impressions. Access breeds uptake. And since you've already got access to over 45 minutes of earnings call audio, here are 6 ways to re-purpose this content and deliver it to analysts and investors. Use these tips to achieve maximum earnings call visibility.

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Wearing Different Hats With Retail Investors

Posted by Braden Maccke

IROs frequently ask us about the best ways to either avoid or limit the time spent dealing with retail shareholders. Anyone who has worked in Investor Relations is familiar with the call I’m talking about. The retail investor probably rang the switchboard looking for the CEO, feels short-changed for having been transferred to IR and, once he realizes that he’s as high up the ladder as he’s likely to get, starts with Chapter 1, section A of his question list. The IRO tries not to sigh directly into the phone. It’s going to be a while. 

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#IRchat Weekly Roundup 30

Posted by Astra Paterson-Taylor

The big news pieces this week seemed to all revolve around one thing - proactive communications to investors, both existing and potential. Getting your information out to investors regularly drives IR website traffic, your blogs and social media efforts will be used for investment decisions, and Twitter's putting your promoted account in front of even more targeted users.

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#IRchat Weekly Roundup 29

Posted by Astra Paterson-Taylor

In #IRchat 29, we talk about sharing content - both on LinkedIn's new publishing platform, and using a twitter tool to increase the ease of sharing it. We also look at some data viewing - google analytics at a glance on G+, and exactly who posted what on your company's Facebook page.

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#IRchat Weekly Roundup 28

Posted by Astra Paterson-Taylor

Recently, MicroStrategy's CEO provided a great example of why your CEO needs to be careful what and how they post on social media. We also look at how you can go from 10 to 100 participants in a Google Hangout, and how easy it is to increase tweets of your press releases.

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Who owns Investor Relations content? (SXSW 5)

Posted by Tim Howard

It's been a tough weekend. The Evernote party last night almost did us in. Free vanilla cupcakes were just brutal on the body after 4 hard days of sessions and networking. Nevertheless, Day 5 promises some niche content strategy ideas that are really worth a look. Delay your flight if you have to! At least until the evening so you can find out if you really own your investor relations content. 

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DISCLOSURE CHECKLIST

Ever wondered what the process is for distribution of material non-public information through Social Media? Download and follow our checklist
to remain compliant.

                           

       

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