Social Media / Investor Relations Blog

How To Use Compelling Graphics to Build Your Investor Base

Posted by Braden Maccke

 

Our series on using graphic design to illustrate data isn't over yet. We took a look at the reasons graphics are easier to understand than simple figures, and some of the most effective ways companies are illustrating data. Invariably, some of the very best investor presentations use graphics to get their strongest points across. We’ve looked extensively at activists and their media assaults designed to gain support among shareholder bases as they agitate for change.

Today we’re going to examine ways to use the same concepts that make investor presentations effective to build your investor base and become a consistent part of the ongoing conversation around the company’s industry. 

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How Cognitive Load Impacts Analyst Understanding

Posted by Braden Maccke

Computers are equipped with a hard drive that stores information for access at any time, and a random access memory or RAM that is used to store information that is used in active calculations. A human mind is similarly equipped with long term memories and cognitive memories. 

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DIY Financial Infographic Resources

Posted by Tim Howard

There are dozens of online graphic design resources available for creating financial infographics. Here are just a few of our personal favorites. Feel free to add yours in the comments section.

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Companies Who Use Infographics In Disclosures

Posted by Tim Howard

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We've been discussing data visualization and earnings information for the past month or so. Now that you understand the impact of graphic design on analysts and how to structure an earnings infographic, let's see some real-world examples of companies who are using infographics in disclosures of material information. 

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Graphing Data For Investors

Posted by Braden Maccke

There’s a fine line between illustrations that exist for their own sake and illustrations that usefully show key concepts. To keep from drawing cartoons, it’s important to start with the concept that is being illustrated, and build the graphic around it. IR Smartt is going to look at several common concepts that public companies try to get across to investors, and some common graphic outlines that illustrate them well. Graphing data for investors isn't always easy, but hopefully these tips give you a starting point. 

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The Story of the Value Gap

Posted by Braden Maccke

If you ask an activist fund manager about what their strategy is, there’s often talk of “value gaps” and strategy changes that might help close those gaps. They speak in measured, considered and convincing tones, explaining plainly that the business could be operated differently, and that their firm, money and expertise are here to make that happen. It's a daunting prospect for any IRO. Activist investors seem to have realized that there's huge potential to win support from your shareholders by highlighting value gaps. They exploit these gaps using clever graphic design and infographics and a range of online communication strategies.

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Planning Is No Match For Momentum of Activist Funds

Posted by Braden Maccke

Steven Solomon has written an excellent article for the New York Times [1] about the trend of Shareholder Activism that is sending jitters through pubco C-suites. He notes that as activist funds become more widespread, and activists successfully take the wheel of brand name public companies, it appears to be developing a sort of critical mass, allowing the activism movement to travel along apace. The momentum is quickening as boards realize that there is little to be done once a well-drilled team of activists has decided to mount an assault. 

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Equity Capital Activists Understand Storytelling

Posted by Braden Maccke

The effectiveness with which a company communicates its story is at the root of how companies are evaluated, both internally and by the Street. That isn't to say that market performance doesn't matter, but rather that it's a reflection of human assessment of a story. Barry Ritholtz [1] often says that markets work because "monkeys love a narrative," and an IRO's job is to undertand that narrative better than everyone else. But knowledge of the story doesn't necessarily mean command of it. It's good to remember that there are others out there telling the world a different tale. They're diligent, they're resourceful, and they have a lot on the line. Equity capital activists should be respected as excellent storytellers who have the power to materially affect your organization.

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Investor Outreach On Facebook Unchanged

Posted by Tim Howard

Facebook isn't the #1 investor relations tool on the market. In fact, it's not even at the top of the list of social media tools that Investor Relations officers use on a day to day basis. Nevertheless, there has been considerable talk in small and microcap markets this week about how changes to Facebook's news feed algorithm will affect public companies trying to reach potential investors. Here's a quick overview of how the changes impact investor outreach on Facebook. 

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Quarterly Investor Updates Without Earnings

Posted by Taylor Thoen

What is the most powerful form of communication? According to Cisco, video is the preferred method of communication for consumers, with 78% of online traffic video-related [1]. By 2018, video will be the overwhelming choice for online media consumers. The question is – why are so many companies behind the times in their use of one of the most powerful ir tools for online storytelling ? 

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